MLK Day x Publix Super Markets - Experiential 360 Campaign

Dr. King’s holiday presented an opportunity to create something meaningful that went beyond the traditional channel mix. From the beginning, our marquee goal was to honor his enduring legacy in a way that could be experienced every single day—for days to come.

In partnership with a local artist, we created a deeply personal mural spanning the exterior of our store, which was a first for Publix. Inspired by themes of hope, empowerment, and unity, the piece transformed a blank wall into a permanent celebration of Dr. King’s impact and the community around it.

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