The Ask:

Gain market share for
Publix’s small-format SNO stores.

The Magic:

Quality is expected.
A fun experience isn’t.

GreenWise Market - Greatest Hits

As an emerging name in the specialty, natural & organic (SNO) space, we set out to reimagine what an elevated grocery experience could feel like. Rather than leaning into overly minimal or sterile environments, we created a warm, welcoming space designed for discovery—where shoppers could explore, linger, and feed their curiosity. And instead of using lofty food jargon, we kept the language down-to-earth and conversational. Because finding good food should always feel good, too.

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